Nonprofit Architect Podcast with Brenda McChesney
Business:Non-Profit
If you’re a busy nonprofit looking to get the word out about what you do, marketing advice can be a confusing mix of tools, techniques, and strategies that require time (and often) a lot of money.
Wouldn’t it be refreshing to just work with someone who could get your nonprofit’s marketing up and running in 5 days without all the stress?
Welcome to the 5-day solution of Elizabeth Pampalone.
Elizabeth has worked in the marketing field for over 20 years and has refined her company’s method in just 5 days.
That’s right. Five days.
But we’re not talking about 5 days of “planning”.
We’re talking about 5 days where your branding, website, social media, and blogging are all set up for the year.
Tune in your business could benefit from this kind of superpower. Elizabeth drops a lot of knowledge in a little over 30 minutes that could change the way your nonprofit does everything related to marketing.
Key Takeaways for Your NonProfit
Conversation Highlights
[0:42]The overview of Elizabeth’s 5-day marketing strategy
[1:49] How does Elizabeth’s strategy get results in 5 days?
[3:00] The 3 branding questions every nonprofit must ask
[4:07] eBook tips
[7:41] Elizabeth’s teaching tool
[9:51] Website planning
[11:44] The one thing
[13:30] What can you sell as a nonprofit?
[15:01] Social media marketing
[20:00] Blogging
[20:53] How to start an effective blog post in 9 sentences
[24:23] Email marketing
[29:52] What if you’re a new nonprofit
[31:00] What next?
Quotes to Remember
“We also talk about their audience because that’s the first piece of branding: Who are we talking to?”
“I’ve heard people work on websites for 4 years, which I thought was insane.”
“Google is not a search engine anymore. It’s a question engine.”
About Our Guest: Elizabeth Pampalone
Elizabeth Pampalone is an international speaker, expert marketer with over 20 years of experience, workshop facilitator, podcaster, and consultant who has worked with a variety of brands and businesses, from nonprofits to interior designers and everything in between.
She can be reached at Absolute Marketing or Beyond the Cause
Resources
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Website for Elizabeth’s Social Media Toolkit
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Bethany Snyder; Engaging legislative advocacy
Amy Fazio; Magnify Your Mission
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Isaac Belden: A new way to partner with business
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How to Improve Leadership Performance: Cory Myres
The REAL stats regarding nonprofits; An Interview with Brady Josephson
Be a catalyst of change; An interview with Trenace Richardson
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