Since 2003, Matt Nettleton has coached more than 175 companies in a wide variety of industries. He has helped multiple companies grow from $1 million to more than $10 million in annual revenue and has helped clients close more than $3.2 billion in new sales.
Why do you believe sales is an honorable profession?
People have this idea about sales and sales people and what sales people do and how, but they forget that there is not a company that has ever existed without revenue. And that revenue never shows up magically. And those people that create the relationships and manage the relationships that generate revenue, they're salespeople who are probably the most honest traders out there. Because the salesperson tells people up front, “Hey, listen. I'm here to see if I can get you to buy something from me. You give me money and I give you a product or service.” And the more honest they are, and the more they do the right thing, the more likely they are to succeed.
So why do you believe business is honorable?
This is kind of an extension of why sales is honorable, but a lot of my clients are family owned businesses, two to 50 million in revenue. And when I talk to them, whether they're first generation, second generation, third generation, one of the things that they'll talk about is the people's lives that they've impacted.
One of my clients was talking about how they hired their third employee right when he graduated from college and here they are 25 years later. They just celebrated that employee's son graduating from college. That business is not just that service that they provide. They actually provide meaning and livelihood for their employees. They provide sustenance for their families. They allow kids to grow up in great homes. They create a fabric and a tapestry of a community. I think we lose sight of the fact that salespeople are doing good work and that companies and business owners are almost what I like to think about is an almost heroic mission to impact their employees, their customers and their communities.
Connect with Matt!
X
Sandler's Ultimate Resource Guide
354: Navigating a Litigious World - with Dino Antonopoulous
353: Eating Natural and Being Natural - with Steven Novick
352: Systematizing to Engage and Empower - with David Crysler
351: Delivering Compassionate Purpose to Workplace Tech - with Nandini Easwar
350: Bringing Innovation To The World of EV Technology - with Robert Cruess
349: How Podcasts Create Value For B2B Businesses - with Alex Eichstaedt
348: Learning To Develop Great Business Relationships - with David Shriner-Cahn
347: Advancing Leadership Through Effective Internal Communication - with Ben Baker
346: Finding Digital Channels That Work For You - with Jennifer Shaheen
Manufacturing Mavens #3: Competition Is Better Served As Co-opetition
Manufacturing Mavens #2: Digital Transformation In The Manufacturing Industry
Manufacturing Mavens #1: Social Selling In Manufacturing
345: Connecting Small Businesses with Their Ideal Customers - with Scott LeBeau
344: How Companies Can Hire and Retain Productive Employees with Tatyana St. Germain
343: How Building Trust Cultivates Organizational Success - with Marya Wilson
342: Planning For the Future: What's Next In The world of Tax? - with Nick Hammernik
341: How Automation Is Changing The World of Business - with Dan Schneck
340: Creating Raving Fans In Your Marketplace - with Shane Whelan
339: Networking with Diversity and Belonging in Mind - with Liz Nead
338: Looking At Your Business' Finances Through A Different Lens - with Lynn Corazzi
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money