Podcast Coaching with Christine
Business:Entrepreneurship
LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
Places Podcasters Should Engage With Their Audience Online:
Time Codes Worth Mentioning:
00:00:02:22 - How these cofounders met.
00:00:02:40 - “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle
00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]
00:00:06:10 - The 2 big misconceptions in podcasting.
00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell
00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.
00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell
00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process.
00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time."
"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."
"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message."
- Christine O’Donnell
00:00:14:48 - "What if Instagram is not working, where else do I go to promote my podcast?
00:00:22:10 - Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast
00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast!
00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate.
00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com
Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google.
Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click.
00:00:23:37 - Track Your Podcast: Chartable, Podtrac
Connect with Launch Pod Media's John Dinkle and DeeKei Waddell
Learn more about your ad choices. Visit megaphone.fm/adchoices
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39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller
38. How To Engage Distance Learners? | Course Creator Román Jáquez
37. GROWTH Tips from Top Episodes | Edison Research, Libsyn, TPT and LaunchPodMedia
36. Ditch the Comparison Game | Instagram Coach and Content Strategist Carolyn Stine
35. Emotions Are Powerful: Channeling Them Can Grow Your Podcast | Jessica McKinley
34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer
33. What You Missed: Podcast Movement 2020 | World’s Largest Virtual Podcasting Conference
32. Get More Downloads and Make Money with Ads | Advertising Specialist Heather Osgood
31. Land Your DREAM Interview for Your Podcast | Real Girl Talk Host Cherie Rickard
30. Post-Production Tips To Make Your Podcast Worthy Of Publication | Founder of The Podcast Engineer, Carl Houde
29. From Book & Podcast To Feature Film | News Anchor Courtney Friel Keeps It Real (aka Keepin it Friel)
28. A Launch and Growth Strategy Inspired by Doing Good | Self.Made.Sister’s Anna Keenan
27. How To Automate A Simple Sales Funnel Starting with Your Podcast | Camille Finan
26. How To Improve Your Voice For Podcasts | TV Broadcaster Steve Kuzj
25. The 3 Struggles Podcasters Face & How To Overcome them | Doug Sandler
24. What a "BIG BREAK" in Podcasting Looks Like: Paid Speaking Gigs & Getting Published | The Only One In The Room’s Laura Cathcart Robbins
23. Rowing in Color Co-Hosts on Their Hyper-Speed Growth & Solving A Problem with Your Podcast | Denise Aquino & Patricia Destine
22. How To Fully Monetize Your Podcast | JJ Flizanes
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