Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode.
Show Notes
Joseph Campbell's Hero With A Thousand Faces: https://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936
Bizible on Cohort Analysis in B2B businesses: https://www.bizible.com/blog/how-to-cohort-analysis-b2b-marketing
Randomizec Controlled Test defined by MedicineNet: https://www.medicinenet.com/script/main/art.asp?articlekey=39532
Neil Patel goes deep on LTV (defined): https://neilpatel.com/blog/how-to-calculate-lifetime-value/
Episode in blog format: https://jakubkubicka.com/cohort/
#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)
#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)
#47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth: Recruitment Marketing (Part 1)
#46: Podcast Host and Wellness Entrepreneur, Sean McCormick, on Brand Archetypes and the Struggles of Personal Brand Growth (Part 2)
#45: Executive & Pro Athlete Personal Coach, Sean McCormick, on the Inception of Life Coaching and Being an Intuit (Part 1)
#44: Founder and CEO of Founders Live, Nick Hughes, on the 3 Principles of Organic Growth From 0 to 45,000 Members (Part 2)
#43: Sought-After Advisor, Speaker, & Writer, Nick Hughes, on the “Time of Experimentation” during COVID-19 (Part 1)
#42: From 9 Ball to Evocalize Marketing Director, Gabe Gervelis, on the Future of Digital Ads for Ecommerce (Part 2)
#41: From Server to SEO Master, Gabe Gervelis, on the Endless Tango of Content Marketing & SEO (Part 1)
#40: Digital Marketing Guru and Agency Executive, Joshua Dirks, Shares the Keys to the Social Media Marketing Kingdom (Part 2)
#39: Serial Entrepreneur and Expert Salesman, Joshua Dirks, on Pioneering Social Media Marketing and Living in the Future (Part 1)
#38: What Does Green Day, The Killers, and Marketing Leader, Collin Smith, all Have in Common? A Formula to Build A Diehard Fanbase (Part 2)
#37: From Radiohead to Jay-Z, Marketer Collin Smith on the Science of Turning Fans Into Fanatics (Part 1)
#36: Former Cirque du Soleil Performer, Daniel O'Neill, on Proven Growth Revenue Hacks Through Social Selling (Part 2)
#35: 2x Freestyle Frisbee World Champion, Daniel O'Neill, on Breaking into Recruitment Marketing and Creative Sales Approaches to Fast-Growing Unicorn Startups (Part 1)
#34: Health & Wellness Entrepreneur, Paul Clingan, and Leaving Amazon to Rapidly Grow a Body Mind Coaching Brand (Part 2)
#32: TUNE Executive and World-Class Marketer, Brian Marcus, Convinces you Affiliate Marketing is your Best Growth Bet (Part 2)
#31: Former Google and eBay Executive, Brian Marcus, on the Silver Linings Playbook for Great Affiliate Partnerships (Part 1)
#33: Content Marketing and Building a Brand from Scratch With Body Mind Coaching Entrepreneur, Paul Clingan (Part 1)
#30: A Proven Strategy For Naming Your Startup
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