Solo-maxxing: are people opting out of dating?
Focus on Africa

Solo-maxxing: are people opting out of dating?

2026-07-03
Have you heard of solo-maxxing, or "by yourself maxxing"? It's a social media trend in which young people are embracing single life by opting out of dating and choosing to spend more time on their own. Instead, they're prioritising personal wealth, career growth and emotional independence. So, what's driving this trend? Is it a new kind of freedom, or are young people giving up on dating altogether? BBC Focus on Africa podcast host Nkechi Ogbonna spoke to Kenyan content creator Chantelle Petit and...
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