Brendon Murphy, CTO of Kajabi, talks about his company's experience with Dataclips [1]. Instead of requiring developers to connect to their database, everyone in the company is able to generate analytics on-the-fly, and they even democratize the information via a Slackbot. Their marketing team is able to get real-time feedback on their campaigns through Lita.io [2]
The advantage of using Dataclips dovetails with their preference for using Heroku in general. While they could build their own wrapper to communicate with Postgres, or even manage their own infrastructure, they've found that the financial and operational costs are simply not worth it. By offloading this vital work, they free themselves up to focus on building features for their users.
Brendon concludes by talking about Postgres, and why it's the right choice for his team. It can act as a NoSQL document store via its JSONB data type, serve as a key-value store obviating the need for Redis, and comes with strict type assurances reducing the need for checks in the software layer. He also mentions add-ons provided by Heroku, such as PGBouncer [3], along with his feature request for how Heroku can better serve Kajabi's large data needs.
Links from this episode99. The Technical Side of Deep Fakes
98. The Ethical Side of Deep Fakes
Special Episode: Health Metrics at Scale
97. The Challenges of Bespoke Solutions in a Regulated World
I Was There: Stories of Production Incidents
96. Incubating a Startup
95. Intelligence Through Logging
94. Engineering Management
93. Conferences in a Virtual World
92. Strategies for Improving Your Mental Health
91. Destigmatizing Mental Health
90. Saving Lives at Scale: Part Two
Special Episode: Scaling Businesses During a Pandemic
89. Saving Lives at Scale: Part One
88. Monitoring Productivity through IoT
87. Living with Landing
86. Innovations in Business Modeling
85. The New Definition of Frontend Development
84. Salesforce for Heroku Developers
83. SEO and Accessibility
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