Jess Hatzis and Bree Johnson are the masterminds behind Willow and Blake, and Frank Body. Frank Body started as an experimental project and quickly became a force to be reckoned with, now valued at over $100 million. Learn how Frank Body's groundbreaking branding strategy and social media tactics helped it rise to the top of the beauty industry.
But the success of Frank Body isn't only about its products - it's also due to the visionary work of Willow & Blake, a creative agency that designed Frank Body's identity. Discover how Willow & Blake, renowned for their work with start-ups and challenger brands, brought their unique expertise to Frank Body, creating a visual and communicative masterpiece that resonated globally.
Get a glimpse into the brand's philosophy, where every word and tone is carefully curated, understanding the enormous impact language has on building or breaking a brand.
You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Hosted on Acast. See acast.com/privacy for more information.
#414 Kouk Bonus: What could lead to a November rate rise?
#413 Profitable Sustainability: How BioPak's CEO Gary Smith Turned Green into Gold
AI For Multi-Mission Threat Protection: Going Public w/ Oleg Vornik from Droneshield
#412 Who is Elijah?: Transforming Coachella Inspiration into a $20 Million Business
#411 MATE: Disrupting a Traditional Industry With Innovation And Backyard Grit
#410 How a regional area is changing what it means to be an entrepreneur in Australia
#409 From Bondi Sands to Growth Bomb: Revolutionising the Hair Industry
#408 Seasoning the Entrepreneurial Landscape: Jordyn Evans' Mingle Journey
#407 Kouk Bonus: Will inflation and the mortgage cliff cause a rate increase?
#406 Major Eclectic Conference SXSW Has Entrepreneurship At Its Core: Colin Daniels
Breaking The Bank(s): Going Public w/ Joseph Healy from Judo Bank
#405 Packaging the Future: Anaita Sarkar's Compostable Revolution with Hero Packaging
#404 From Losses to Lustre: SPC Global's Resurgence with Hussein Rifai
#403 Navigating the Aussie Startup Journey: Wisdom from Blackbird Ventures
#402 Kouk Bonus: New RBA Governor Highlights Climate Change as Top Economic Challenge
#401 AusPost: Navigating Innovation, Business Focus, and Customer Transformation
How to Bring Life-Saving Aussie Tech to a Global Market: Going Public w/ Scott Kirkland from EM Vision
#400 Rising, Falling, and Rising Again: The Unstoppable Journey of kikki.K Founder Kristina Karlsson Through Two Administrations
#399 A pulse check on the economy with financial commentator Effie Zahos
#398 From THE ICONIC To TBC: Why no one is immune to life's curveballs
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing