Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.
YOU WILL LEARN:
· The importance of authentic brand belief.
· The steps a small business can take to stand out.
· The five questions every business narrative should answer.
MENTIONED IN THIS EPISODE:
“Think Do Say,” by Ron Tite
https://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1
MasterMind
https://www.buffiniandcompany.com/events/mastermind-summit/
“The Imaginary Girlfriend,” by John Irving
https://www.amazon.com/The-Imaginary-Girlfriend/dp/B00JDNQ6ZS/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1652645567&sr=8-1
“Pulp Fiction”
https://www.imdb.com/title/tt0110912/
“Cinema Paradiso”
https://www.imdb.com/title/tt0095765/?ref_=fn_al_tt_1
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite
“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite
“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite
“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite
“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite
See acast.com/privacy for privacy and opt-out information.
S2E09 One Word to Change Your Life - an Interview with Jimmy Page part 1
S2E08 The World's Greatest Comebacks
S2E07 How to Make a Good Comeback
S2E06 Dave Ramsey Learnings
S2E05 How to Be Good with Money - an Interview with Dave Ramsey
S2E04: The Power of Not Conforming - by Earl Nightingale
S2E03: It's a Good Life
S2E02: My Best Habits
S2E01: Good Habits for a Good Year
It's Time to Grow Up #310
Make the Impossible Possible - an Interview with Ben Nemtin #309
Brian Buffini's Bold Predictions #308
Problem Solving 101 #307
Truth and Honesty – by Earl Nightingale #306
Leadership Lessons from Motown #305
Have No Fear #304
From Paycheck to Purpose - an Interview with Ken Coleman #303
Cause and Effect – by Earl Nightingale #302
Connecting the Dots - an Interview with Kyle Wilson #301
The Immersion Method #300
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money