On this episode of Sales Talk for CEOs, Steve Benson, CEO of Badger Maps, joins me as an Expert to talk about what CEOs can (and should!) be doing to level up sales at their company. Now hold on a moment before everyone goes, "Wait a minute, I have a sales leader who does that. I have a CRO in place. I have a VP of sales." Yes, I'm sure you do. But CEOs always have a role in sales, regardless of whether the company was just founded or is a mature business. The role changes as you grow, which is what we're talking about during this podcast, a special episode in my Experts Series.
During our discussion of how CEOs can level up sales, Steve and I focus on three important roles in sales that CEOs must embrace.
These are three roles that every CEO should look at improving in their company in order to level up sales. Get started today by listening to this episode!
Highlights
5:58 Building your sales team
8:55 Staying involved in the feedback loop
14:20 Taking action on the feedback you receive
19:08 Coaching VPs of sales to make the right hires
24:32 Making changes to your sales organization
29:00 Developing your sales team internally and externally
33:22 The benefits of peer-to-peer training
38:30 Encouraging a culture of learning
Quote
Great CEOs are, first and foremost, on the sales and customer success team.
As a CEO, you should be in the sales seat, driving new business, keeping customers happy, and have your fingers on the pulse of those parts of the business.
Connect with Steve Benson in the links below:
Website: https://www.badgermapping.com/
LinkedIn: https://www.linkedin.com/in/stevenbenson/
You can learn more about and connect with Alice Heiman in the links below:
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
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