An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing by Jamie Turner and Chuck Moxley
About the Book:
The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line.
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior.
But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.
In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers’ privacy concerns.
In chapter after chapter of real-life cases and primary research, you’ll learn:
If you’re a marketing professional, C-level executive, entrepreneur, or leader in any consumer-facing business, understanding one-to-one marketing―and learning how to use it properly―is critical to your brand’s success.
An Audience of One will give you the in-depth understanding you need and provide a hands-on, actionable roadmap to take your marketing to the next level.
About the Author:
Jamie Turner is an internationally recognized author, professor, and speaker. His client list has included The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile, and Holiday Inn.
You may have seen Jamie in Forbes, Inc., Entrepreneur, Business Insider, or the Wall Street Journal. He’s also a regular guest on CNN and HLN where he contributes segments on marketing, persuasion, and leadership.
He teaches at Emory University and the University of Texas and is the co-author of several business books including How to Make Money with Social Media and Go Mobile.
He is the founder of 60SecondMarketer.com and has a popular new YouTube series called IN:60.
He is also the co-founder of A School Bell Rings, a non-profit that improves access to education for impoverished children around the globe.
And, interesting fact - he was born in London England!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/audience-one-jamie-turner
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
467 Stop Starvation Marketing by Christine Slocumb
466 Forget The Funnel by Georgiana Laudi
465 The Growth Leader by Scott Edinger
464 Discover Questions by Deb Calvert
Ship It by Seth Godin
463 The Story Selling Method by Philipp Humm
462 The Negativity Fast by Anthony Iannarino
461 Content Marketing Strategy by Robert Rose
460 Simply Put by Ben Guttmann
459 Unforgettable by Phil Mershon
458 Inspire Your Buyers by Bruce Scheer
457 High Impact Content Marketing by Purna Virji
456 The Point by Steve Woodruff
455 The Time to Win by Jay Baer
454 The Marketing Leader's Code by Gareth Helm
453 The Ultimate Customer Experience by Scott McKain
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast