In this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations.
He also emphasizes the importance of community building beyond events, leveraging editorial content to create year-round engagement and the indispensable human element in the age of AI. This episode provides a unique look into the strategies that make TIME's events successful, the power of lists in fostering community, and the evolving landscape of event planning in 2024.
Here’s what you’ll hear about in this conversation:
1. How TIME's editorial lists serve as a core strategy for developing meaningful events and fostering influential communities
2. The challenges, importance of community grace, and thrill of expanding TIME's global footprint in uncharted territories like Africa
3. The importance of meeting attendee expectations to deliver more than just a one-off gathering
For the full transcript and additional show notes, visit https://www.bizzabo.com/podcast/dan-macsai-TIME100-events
Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact
Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat
Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event
Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling
Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware
Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech
Andrea Rosen, 99U: The Art of Curating Creativity
Steve Randazzo: Authenticity and the Power of Brand Experiences
Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation
Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow
Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on
Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish
Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”
John Heiman, Sprint: Empathy, Event ROI, and Fortnite
Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam
Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events
Carina Bauer, IMEX: Sustainability, Mental Health and Coffee
Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events
Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast