Business Scale Insights continues its series on Branding with a focus on the development of a Brand Narrative or Story. To illustrate the power of a great brand narrative or story to propel a business, we invited John Chapman, CEO or Johnny Apple Seed Association (JASA), onto the program to share his compelling testimony.
John Chapman was sent to jail for selling Walt Disney World tickets on Craigslist in the state of Virginia. At the time, it was a crime. What followed after the incident is nothing less than shocking and quite frankly horrifying. You MUST listen to his story to truly appreciate it.
After Mr. Chapman's brush with the criminal justice system in the state of Virginia, he had a difficult time finding employment and was homeless for a period of time. He kept going in and out of interviews. Once he found a job he could not keep the job after the initial background check.
His own personal experience inspired him to create JASA. JASA helps ex-offenders train and get placed in trades. It is a training program for people to become electricians, plumbers, HVAC technicians and other skilled trades. At the end of the program, participants receive tools and job placement assistance.
Mr. Chapman's initiative is apparently in dire need in the U.S. right now with aging baby boomes and younger generations not properly trained for the trades. Recently, INC magazine quoting the Society of Human Resource Management's (SHRM) "2019 State of the Workplace stated that the
The top six missing skills in job applicants are:
1. Problem-solving, critical thinking, innovation, and creativity (37 percent)
2. Ability to deal with complexity and ambiguity (32 percent)
3. Communication (31 percent)
4. Trade skills (carpentry, plumbing, welding, machining, etc.) (31 percent)
5. Data analysis / data science (20 percent)
6. Science / engineering / medical (18 percent)
https://www.inc.com/ryan-jenkins/this-is-most-in-demand-skill-of-future.html?cid=hmsub3
Trade skills are lacking in the work force to a GREATER degree than data analysis, science, engineering and medical skills.
If you are interested in finding out more about JASA or John Chapman, please feel free to reach out him via the URLs below:
https://presjasa.wixsite.com/website-1/staff
https://www.linkedin.com/in/john-chapman-6736574b/
http://whatsupwoodbridge.com/manassas-trade-school/
Russell Thompson: SCORE helps startup businesses succeed
PSA:Playing Podcasts with Alexa on Amazon Echo
Max Cortese: Taking the Hawaiian Poke' Bowl to the Masses.
Josh York: Disrupting the fitness business with GYMGUYZ
We need you! Support the Business Scale Insights Podcast
Joanne Hollindrake: Building a Cleaning Business Empire Pt. 2
Joanne Hollindrake: Building a Cleaning Business Empire Pt 1
John Mahoney: Social Media for Business Market Impact
Bob Anstett: Libraries As Co-Working & Market Data Treasures
Ty Young: Business Must Tap Media to Get Market Impact
Key Business Stages: Launch, Build, Run & Renew
The Importance of Business Life Cycle for Scale
Why Business Scale Is Important
High Impact Entrepreneurship
The Difference Between Business Growth and Business Scale
New FM/Am Business Show & More
LEAD Pt 3: Love Leads Best
LEAD Pt 2: What happened to leadership?
Is there a global leadership crisis?
Jeff Bezos Interview: Business Finance & Leadership
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money