Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated.
One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks.
But how does one get backlinks? And are the more links the merrier?
I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing influencers just by the number of followers.
Are many companies flat out doing SEO wrong? Here's my take - would love to hear what you think.
Key Highlights
[02:11] My New Mission Statement
[05:20] Why So Is Important?
[06:05] How Does Library of Content Help Your Business?
[07:33] Off-page SEO
[08:49] Will Content Alone Get You Ranked?
[10:05] Critical Things to SEO
[11:36] How Does Google Know Authority On Sites?
[13:11] SEO Backlinks
[13:26] Ways to Build Backlinks
Notable Quotes
Learn More:
Why Digital and Experimenting Go Hand in Hand
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
How to Create Content That Ranks on Search [Neil Sheth Interview]
Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
Want to Monetize Your Social Media Influence? Listen to This.
How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
Content Creation Should be a TEAM Effort
How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]
Paid Social Media Advertising & Influence: What You Need to Know
How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
Business Success Begins by DOING
Redefining Social Media Content Measurement and Strategy [James Creech Interview]
13 Actionable Tips to Maximize Your YouTube Influence
How to Maximize Your Impact on Social With Video [Kate Skavish Interview]
How to Strategically Create Your Library of Content in One Year
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
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