Email marketing has one of the highest ROIs of any marketing channel, making it an important tool for industry experts who are looking to increase revenue and reach. In this episode, Kinsey discusses the importance of a simple, high-converting email marketing strategy that allows for sustainable success beyond what any social media platform can provide.
Past Episode:
Episode 77: Everything You Have Right Now Is Enough To Hit Your Goals This Year
Do not miss these highlights:
00:54 Incredible live launching of “Queen.”
02:23 Quick tip and a good reminder to continue to nurture your marketing email list.
02:39 It is one of the most effective tools we use to grow our business.
03:00 It is critical not to forget the fundamentals of email and when and where this comes in.
03:36 Unfortunately one of the things that people do is focus on the metrics versus the revenue.
04:11 Having clients that will create cash, and as a byproduct of that is growing your email list and nurturing your email list.
05:00 When you actually sit down to produce results and you are working in alignment with that, you will move so much faster.
05:25 You should make sure that you have the assets in your toolkit to be able to support a growing email list.
05:46 In Kinsey’s Higher Level Mastermind Clients, it's important that they are talking with the people on their email list. This is a 100% non-negotiable activity that they need to be doing every week.
06:35 In your email marketing list, you have direct control over your clients to capture their attention and give them what they need.
07:12 In ConvertKit, getting into the habit of sending emails at least once a week, if not twice. With the mastermind clients, they've committed to sending emails two times a week.
07:47 Remove the barrier and just write content in the way that you write content and then repurpose it to email.
08:34 At the end of the day both redundancy and repetition are going to be good.
08:52 Having an email list will give you much more control. Nowadays, you don't even know what the algorithm is going to do on social media.
09:30 As you're growing to multiple figures, your email marketing list will be one of the critical elements of your overall marketing strategy.
09:36 One of the best ways to grow your email list if you're just getting started is to have a free lead magnet.
09:51 Like live launches, or whenever you have a masterclass, or a free challenge, or a workshop that people can avail of that experience.
10:16 Just create something of value for your potential clients and share.
10:36 But if you are creating things for your audience, but you're not talking about it including your paid offers, that will be a problem.
11:10 Simple processes to grow your email list. You just keep having conversations with them over there.
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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