Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.
Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.
Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.
This conversation was…extremely interesting!
Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.
We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.
This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.
BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus
#89 EVgo The EV Charger Dilemma and How We'll Reach Critical Mass of EVs (We're Closer Than You Think) (Part 2)
#88 EVgo Lead Data Scientist, Austin Zaccor, on What the VW Dieselgate Scandal & EVgo Share in Common (Part 1)
#87: Kerbo Charge: Breaking Habits, Tinders of Launching a Climatetech Startup & Getting Their Groove on (Part 2)
#86: Kerbo Charge: CEO & Serial Founder, Michael Goulden, on Democratizing EVs and Pioneering the Future (Part 1)
#85: Impossible Foods: Why Consumers Choose Tasty Plant-Based Meats and Getting Competitors to be Successful (Part 2)
#84: Impossible Foods: Sales SVP, Dan Greene, on Reverse Engineering Burgers, the Foodie Wedge To Consumers (Part 1)
#83: DroneSeed: Going Big with Drone-Based Reforesting, Launching a Carbon Offset Flywheel at Rapid Speed (Part 2)
#82: DroneSeed: CEO, Grant Canary, on Learning from Tree Machine Guns & Solving 1 Million Acre Fires (Part 1)
#81: Cloud Paper: Getting Big-Name Investors, Perfect Not Being an Enemy of Good, & Changing Human Behavior (Part 2)
#80: Cloud Paper: Cool Cat & CEO, Ryan Fritsch, on Bamboo's Wonder & Driving Multi-Generational Change (Part 1)
#79: What on Earth is Climate Mayhem? 2 Startup Junkies, Big Thinking, & a Hypothesis
#78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni and 1000-Point Scorer, Matt Kurman (Part 2)
#77: Director of Growth Programs at Convoy, Matt Kurman, on Taking the "Road Less Traveled" and Convoy's Brilliant Flywheel that just KEEPS ON GIVIN (Part 1)
#76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)
#75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)
#74: How do you Disrupt the $40B Storage Industry, While Creating Passive Income for Every American? PR Expert, Casey Schow, Shares How (Part 2)
#73: What does the Utah Jazz, Passive Income, and the Uber of Storage all share in common? Casey Schow, Head of PR @ Neighbor (Part 1)
#72: Can you make a living as a gig worker? Founder & CEO of Solo, Bryce Bennett, on becoming indispensable to 60M US gig workers (Part 2)
#71: Marketplace Magnate and Former GM of Uber Portland, Bryce Bennett, on Lessons of "jumpstarting a marketplace" and "Marketplace Density"(Part 1)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show