“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don’t need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication. Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/
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Adding Another Marketing Acronym: A.M.M.O.
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
Understanding Objectives And Tactics
Sales and Customer Service During COVID-19
Crafting Messages That Resonate
Adapt, Adopt or Pivot in the Corona Virus Economy
Ethical Considerations In A Crisis
Say No To Say Yes For Success
Weaponized Social Media
Building and Managing Corporate Culture
BONUS Video Podcast: Retail Strategy Analysis
Pritch’s Favorite Podcasts of 2019
Kyle’s Favorite #NeoMarketing Podcasts of 2019
The Apology Impulse
The Beginning of the End…. of 2019
S.M.A.R.T. Communication Planning
2019 Marketing Predictions Proving True?
Handling Crisis: The Power of Protocol (Part 2 of 2)
Handling Crisis: The Power of Protocol (Part 1 of 2)
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