Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer
About the Book:
Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.
Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.
Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.
Using real examples from his career, Bruce offers actionable insights on how to:
People act based on emotions, and the best way to inspire them to take action is through narratives.
With this book, you will learn how to engage your buyers in a compelling go-to-market narrative that makes them the hero and inspires them to take action with you and your solution.
About the Author:
Bruce Scheer is an author, international keynote speaker, and the CEO of InspireYourBuyers.com.
He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola and numerous startups around the world.
He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers.
And, interesting fact - in the winter, he and his wife travel throughout North America, living in an Airstream trailer.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/inspire-buyers-bruce-scheer
413 Marketing The Moon by David Meerman Scott
412 Decoded by Phil Barden
411 Everybody Writes by Ann Handley
410 The Customer Base Audit by Peter Fader
409 The Bezos Blueprint by Carmine Gallo
408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
404 Friction by Soon Yu
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
401 The Brand Positioning Workbook by Ulli Appelbaum
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
397 Evolutionary Ideas by Sam Tatam
396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
394 Selling The Price Increase by Jeb Blount
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast