After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for.
You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it.
Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he’s absolutely right.
If you commit to and communicate that you’re going to start a weekly podcast, you should deliver a weekly podcast. It’s not just because it’s important to do what you say you’re going to do—inconsistent releases or a series of stops and starts just aren’t a great look for most brands.
Consistency is professional, and it should be table stakes, which sometimes means not biting off more than you can chew when it comes to your podcast.
That is it’s own challenge, because the reality is that more frequent releases means more and faster progress towards key business goals. So you’ve got to find the balance that works best for you, your team, and your business goals.
Here is some information that will help you make the choice. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/79
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We’re going to be taking a short hiatus for the next 4 weeks while we work on something very, very exciting—One Stone Creative is writing a book!
You can expect all the details, how you can get a sneak peek, maybe a nifty bonus or two (who knows?)
We’ll be replaying some great episodes from the archive in the meantime; enjoy, and I’ll be talking to you in a few weeks!
The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
“A season can also be a great way to test the waters of podcasting to see if you like it and if your audience and community are interested in hearing from you in this way.” - Megan Dougherty
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Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.
Missed PFBCon 2023? Check out the recordings!
Branding that Feels Great with Sabrina Chevannes
Metrics that Matter for Company Podcasts
How to Become the Recognized Authority with Alastair McDermott
Introducing the Podcast Social Club
Giving Your Sales Team Superpowers with Rob Stevenson
How to Choose Your Podcast Content (And Format, and Assets and Marketing)
Maximizing your Creative Energy to Serve Your Audience
Your Podcast Lexicon: First Edition
Podcast Promotion That Feels Good
8 Questions to Ask a Podcast Producer (Before You Hire Them)
Podcasting for Authority, Presence and Legacy
The Anatomy of a Podcast Episode
Create with Intent to Repurpose with Jaclyn Schiff
Don't Leave Your Guest Guessing
Whys and Hows of Internal Podcasts with Shannon Martin
Is My Podcast Topic Too Saturated?
Podcast Process, Stats, and Sharing with Corey Harris and Julie Traxler
Why Don't Podcast Guests Share Their Episodes?
Tell Me About a Time...
Why Even Podcast?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth