Trey Lockerbie is the Co-founder and CEO of Better Booch, a premium single-batch kombucha brewed, bottled, and canned in downtown Los Angeles. He has been a musician traveling the world who prioritizes health and wellness. Trey is also a CNBC contributor and a member of Vistage Worldwide, Inc., the world’s largest executive coaching and peer advisory organization, bringing together leaders to learn and grow. He was also the host of We Study Billionaires, the #1 investing podcast in the world, with over 115 million downloads. Growing Better Booch to $7 million in revenue before accepting external investment showcases his business acumen.
In this episode…Recently, consumer awareness regarding the food and beverages consumed has markedly increased. In the beverage space, this trend has led to a shift in preference from alcoholic drinks to more healthful options. Among the popular alternatives is kombucha, a fermented tea with purported health benefits. However, many brands struggle to balance kombucha's taste and health components, leaving consumers with unsatisfactory options.
Trey Lockerbie, an experienced professional in the beverage industry, embarked on a mission to find healthy beverage options for himself and his sister after her diagnosis of breast cancer. He discovered kombucha, a popular alternative with potential health benefits, yet found its taste and nutritional value lacking in the market. This led him to create his brand of kombucha that offered a refreshing and nutritious beverage option. With his mission to provide a tasty and healthy alternative to sugary drinks, Trey shares his journey building his kombucha brand.
On this episode of the Firebelly Social Show, Duncan Alney talks with Trey Lockerbie, Co-founder and CEO of Better Booch, about kombucha. Trey discusses how he transitioned from music into the kombucha industry, the genesis story of Better Booch and its products, how it differentiates itself in the market, and the future of functional beverages and kombucha.
Maggie Sadowsky On Elevating Superfood Beans
Josh Sizemore: Put The Consumer First
Elizabeth Seelye: Helping Your Brand Shine
Mark Bitterman On Human Scale
CPG: My Way
Lisa Li: The Power Of Tea
Introducing The Food Innovation Center With Nolan Lewin
Sober Curious: NA, Inclusive Beverages: The Sierra Thomas Interview
Inclusive, Allergen Free Snacks With Eli Bank
F+B Therapy: Revealing The Secrets Behind Successful Coffee Brands
MALK Organics: Nothing To Hide: The Jason Bronstad Interview
Functional Beverages: Demanding More
Functional Beverages For Kids
Ruth Halpern: Taste With Purpose
Ice Cream For All: The Situational Entrepreneur: Tim Krauss
David Delcourt: Grown A$$ Foods: Umami To The Rescue
Flavor Seed: Mission-Driven Seasonings
Raving Fans. High-Performance Brands
Food Is The Story: Dana Harary
Sam Abrams And The Conscious Snacker
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show