Chris joined the GTM Mavericks podcast to dive into the evolving landscape of B2B go-to-market strategies, highlighting the significance of signal-based selling and analytics. As a keen observer and influencer of market trends, Chris shares his experiences and introduces Passetto, a company combining technology and services to help businesses interpret data confidently.
The conversation uncovers the challenges companies face in discerning valuable signals amidst an overflow of data that often leads to ineffective investment allocation and sales team overwhelm. Chris orchestrates a deep dive into the distinctions between signal providers and signal analytics, underscoring the essence of identifying the signals that truly drive revenue and sales productivity.
Chris and host Kevin navigate the nuances of defining effective signals and the importance of correlating the right signals with high-intent actions to optimize sales team performance. As companies grapple with an inundation of data and technology offerings, Chris provides a roadmap for trimming the fat in go-to-market initiatives and reallocating resources to what truly matters.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV E9 - You Have to Win Before Google | Ryan Stewart
RV E8 - Category Creation and Revenue R&D | Exit Five
RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
RV E5 - Adapting Your Go-To-Market in an Unstable Financial Market | Sahil Mansuri
RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17
RV E3 - Scaling Your Company, Career Advice, & Solopreneurship | Tik Tok Live 16
RV E2 - LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event
RV E1 - MUST LISTEN: The Pilot | Revenue Vitals
327 - LEAKED: Revenue R&D | ABMLA Private Event
326 - Change the Goal to Change the Outcome | Social at Scale Podcast
325 - Revisiting Your In-Person Event Strategy with Nick Bennett
324 - LinkedIn Deep Dive with Daniel Murray
323 - Why Marketers Need to Focus on Revenue | TikTok Live 15
322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast
321 - Finding The Right Information & Listening To It - Tik Tok Live 14
320 - Building Your Revenue Engine With Dark Social | Podcast Advertising Playbook
319 - The Real Benefits of Self-Reported Attribution with Dave Gerhardt
318: Companies Need to Be Investing in their Revenue Engine | TikTok Live 12
317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips