Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White
About the Book:
The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel.
Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.
Volume 1 of Email Marketing Rules discusses 184 best practices that help you…
Volume 2 of Email Marketing Rules discusses strategic frameworks that help you…
About the Author:
Chad S. White is the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about email and digital marketing.
He has served as the lead email marketing researcher at four of the world's largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association.
A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age.
He is a past recipient of the Association of National Advertiser’s Email Marketer Thought Leader of the Year.
And, interesting fact - he is a graduate of Texas A&M University!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/email-marketing-rules-4-chad-white
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