Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.
—
Show Notes:
(0:00) Intro
(2:14) How to build charisma
(6:35) The 4 criteria of a great idea (jumpcut)
(8:48) Make it personal
(14:45) Mastering the hook
(17:29) Metrics
(18:52) The first frame
(21:09) Foreshadowing
(22:37) Storytelling in one word is “change”
(25:06) The But & Therefore Rule
(27:21) Building the stakes
(30:43) Craft the close
(32:14) Steal like an artist
(33:52) Figure out who's watching
(36:46) Study the channel for outliers
(39:28) Where is the puck going?
—
Links:
• Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL
• Charisma on Command - https://www.youtube.com/@Charismaoncommand
• Miss Excel - https://www.miss-excel.com/
• Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU
• Steal Like An Artist - https://austinkleon.com/steal/
• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym
—
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
—
Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
3 Things You Need To Outperform 99% Of Entrepreneurs
Listen To These 40 Minutes To Unf*ck Your Life
EXCLUSIVE: $3B Founder Reveals His Next Big Idea
He Got Fired By His DAD… So He Built a $60M/yr Empire
$100M Founder Reveals The Secret To Making Data Profitable
The GameStop Guy Has Returned… (And Has A New $210M Bet)
25 Years Of Founder WISDOM In 55 Minutes (ft. Jason Fried)
This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030
He Turned $300/mo Into $3,750,000/mo From GARDENING
How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire - Jack Carr
How To Master Storytelling
How Gary Vee Predicts The Next Facebook (Every Time)
A Masterclass On Hiring A CEO To Run Your Company ft. Andrew Wilkinson
Turning $1M Into $1B+: A Masterclass From The Indian Warren Buffett
The 5 Most Interesting Businessmen Alive...
Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why B2B Influencers Are Coming
This Gas Station Pizza Business Makes $540M/Yr?!
The Announcement You've Been Waiting For...
CEOs Pay Him $10,000 Per Appointment?!
Scott Galloway: Do This In Your 20s To Make Millions In Your 30s
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show