In this episode, Matt Powell shares insights and observations about the economic state of the outdoor industry. It’s common news that the COVID boom than bust has spun the industry into a downward spiral but Matt sheds some new light into the predicament as well as opportunities that could break the industry out of its spiral.
Matt has 51 years of experience in the retail industry and currently advises outdoor + athletic businesses based on data and insights.
If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures
Building a Creative Manifesto | Marc Gutman | Wildstory
How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors
How to Run a Startup Marketing Plan | Jax Mustafa | Erem
How Emerging Technologies Impact Marketers | Bethany Evans | The North Face
Why Consumer Research is so Important | Megan Averell | The Insight Inn
Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment
How to Find Your Brand Voice on Social | Kami York-Feirn | Ruffwear
How to Work with An Agency | John Entwistle | Origin
Managing Clients as a Freelancer | Maari Casey | Uncompany
Freelancing Q&A | Cole Heilborn & Emily Holland | Port Side Productions
Dealing with Money as a Freelancer | Justine Mulliez | Just a Wild Thought
Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11
Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing
Jonathan Wegner | Perceived Value of a Brand | SOG Knives
Mike Arzt | Camera Guy or Business Guy? | The Public Works
Liz Esche | Marketing Through a Re-Brand | Gnarly Nutrition
Nicole Handel | Consumer Psychology and Marketing | MAMMUT
Conor McElyea | Cause Marketing and Making a Difference | Conservation Alliance
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