Pamela Slim is a writer, a speaker, and a business coach who works with small business owners ready to scale their businesses and intellectual property. She’s the author of Escape from Cubicle Nation, Body of Work, and, most recently, The Widest Net. Pam and her husband Darryl co-founded the Main Street Learning Lab in Mesa, Arizona.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Pam about the need for businesses to adopt an ecosystem point of view; how to find your ideal clients and customers; and the importance of using problems, challenges, or aspirations to identify ideal customers. They also discuss four categories of obstacles that typically prevent customers from solving their own problems; diversity, equity, and inclusion; and more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode328.
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344: Responsible Consumption and Production of Research with Elizabeth Engel and Polly Karpowicz
343: Forging Effective Learning with Bror Saxberg
342: Talking Digital Credentials with 1EdTech
341: Chatting about ChatGPT and Learning Businesses
340: At the Intersection of Coaching and Learning with Jen Lewi
339: Product Development and Learning Communities with James Young
338: Preparing for 2023
337: Redux: The Surprising Truth About Human Behaviors and Learning with Dan Pink
336: Redux: Mindfulness and Learning with Ellen Langer
335: Reflections on 2022
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333: A GPS for Learning with Dr. Prasad Ram
332: The New Blended Learning
331: Learning Engineering with Jim Goodell
330: Content Strategy with Hilary Marsh
329: Tool Talk: Social Learning Mixer
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