David Schwab (@David_Schwab), Executive Vice President at Octagon, joins Sports Business Radio to discuss the ad lineup for #SuperBowl 58 in Las Vegas on February 11. Companies will pay over $7M for the airtime on CBS for a 30-second ad during the telecast. Schwab, who works closely with top brands, celebrities and influencers, tells us how much the companies advertising in the Super Bowl are likely paying for celebrities to appear in their Super Bowl ad, how much production of the ad will likely cost and how the companies should be activating their Super Bowl ad online before and after the big game. Schwab also discusses the impact of Las Vegas hosting the Super Bowl for the first time ever and the parties that will be thrown during the week leading up to the game. Lastly, we ask David if he thinks the viewing audience for this Super Bowl will break last year’s all-time record viewing audience of 115.1M viewers.
LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast.
Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio.
This week’s edition of Sports Business Radio is presented by Boingo Wireless. Now more than ever, staying connected is what matters most. Email SBRadio@Boingo.com to find out more about how Boingo can help your venue stay connected. Join venues that are Boingo partners such as Petco Park and State Farm arena. Visit www.boingo.com.
#NFL #SuperBowl #LasVegas #SuperBowlAds #Marketing #Celebrities #Football #Entertainment
Learn more about your ad choices. Visit megaphone.fm/adchoices
Sandra Richards & Andrea Zaretsky - Morgan Stanley Wealth Management
Greg Maffei - President & CEO - Liberty Media
Brendan Kaminsky (@bkaminsky), Founder of bknown Agency (@bknownagency)
Sports Business Radio - Underdog Fantasy Best Ball Mania IV Draft
Mike Tollin - Award-Winning Producer & Director
Tracy McGrady, Basketball Hall of Famer
Oscar De La Hoya - Boxing Champion & Founder of Golden Boy Promotions
Jeremy Levine, Founder & Co-CEO of Underdog Fantasy
Bobby Marks - ESPN NBA Front Office Insider
Brian Doxtator, Co-Founder & CEO of Commonwealth
SBR Vault - SBR in Europe with Leyton Orient FC
Scott Reames - Nike Historian Emeritus
SBR Vault - Conversation with Erik Spoelstra, Miami Heat Head Coach
Jeff Smulyan - Founding Father of Sports Talk Radio & Former Seattle Mariners Owner
Emma Lovewell (@EmmaLovewell) - Peloton Instructor, Under Armour athlete, Author
Sports Business Radio Road Show presented by Morgan Stanley Global Sports & Entertainment
Arlene Nelson, Director, ANGEL CITY on HBO & Julie Uhrman, Co-Founder, Angel City FC
Ken Goldin, Founder, Goldin Auctions
Inside of TED LASSO with Phil Dunster, Nick Mohammed, Jeremy Swift & James Lance
Monica Abbott (@MonicaAbbott), Softball Legend, Olympian
Create your
podcast in
minutes
It is Free
Kevin Kietzman Has Issues
Let It Fly - ClutchPoints
Waddle & Silvy
Ross Tucker Football Podcast: Daily NFL Podcast
On Texas Football