Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.
They also talked about:
(0:00) Introduction and two truths and a lie
(2:12) Olipop introduction
(5:42) Researching the microbiome
(11:34) The industrial diet in America
(15:03) Transitioning from research to product development
(17:49) Product nostalgia and marketing
(20:29) Market share in the beverage industry
(23:26) Olipop’s 200 million dollar year
(25:44) Targeting food deserts
(27:36) Time management as CEO
(31:06) Fundraising and pitching investors
(33:32) What’s next
(36:03) Host commentary
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Connect with us:
Cory Siskind, Base Operations
Roslyn McLarty, The GIST
Leigh Honeywell, Tall Poppy
Lindsay Tjepkema, Casted
Courtne Smith, NewNew
Kathy Hannun, Dandelion
Hana Mohan, MagicBell
Earl Cole, The SMART Tire Company
Brie Code, TRU LUV
Iman Abuzeid, Incredible Health
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