Let's say you want to start a new bourbon brand but you don't have generations of family heritage or an existing legacy to promote. So how do you get consumers to try something new instead of reverting to something like putting horses or barns on the labels? Branding today seems to require more storytelling than focusing just on the whiskey. One modern brand trying to break that mold is Frank August. I invited their CEO and Co-Founder, Johnathan Crocker on the show to talk about navigating this challenge and how they are reinventing branding in a crowded bourbon market without relying on a legacy. They're focused on creating an authentic modern brand that resonates with consumers. It's an interesting case study on building a bourbon brand from scratch in today's industry.
Show Notes:
466 - What's The Impact Of Stave Seasoning and Char? with Andrew Wiehebrink of Independent Stave Company
Whiskey Quickie: Hayner Path of Totality Bourbon Review
TWiB: New Bourbon Auction Record Has Been Set, Chicken Cock's New Home Called Circa 1856, Green River Launches Full Proof
465 - Crafting An Authentic Celebrity Whiskey with Ari Sussman of Whiskey JYPSI
Whiskey Quickie: Town Branch Straight Rye Whiskey Review
Behind The Pursuit: Will People Get Tired of Kentucky Bourbon?
464 - Have We Eclipsed the Bourbon Peak? on Bourbon Community Roundtable #94
Whiskey Quickie: High Bank Distillery Whiskey War Double Double Review
TWiB: Ozempic Investigates Its Effect on Drinking, Woodford Reserve Toasted Bourbon, Beam 20 Year Bardstown Collection
463 - Expanding Whiskey Riot Festivals to a City Near You with Bobby Finan
Whiskey Quickie: Bernheim Barrel Proof Wheat Whiskey Batch A224 Review
TWiB: Four Roses Has Two New Bourbon Mash Bills, Ol’ New Riff, Bardstown Bourbon Company Amrut Collaboration
462 - The Unheralded Life of a Dad with Jim Gaffigan of Fathertime Bourbon
Whiskey Quickie: Whiskey JYPSI Explorer Bourbon Review
TWiB: Wild Turkey VIsitor Center is Open, Maker's Mark x TravisMathew New Golf Shoes, Prairie, American Solera, and Pursuit New Beer
461 - A Famous Name In Bourbon Takes on Rum with Turner Wathen of Rolling Fork
Whiskey Quickie: JT Meleck Distillers Louisiana Rice Whiskey Review
TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th
460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93
Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review
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