Send us a text
In this episode, Marcus Edwardes speaks with James Ellis, Principal at Chicago-based Employer Brand Labs. He’s an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade.
James wrote Talent Chooses You: Hire Better with Employer Branding. The book has been called “the Bible of employer branding”. He also manages the number one employer brand newsletter in the world, Employer Brand Headlines, which helps companies globally establish their brands and develop their ability to hire talent.
Listen in as James explains how to use employer branding to create the desire to be a part of the company among your ideal recruits, and why the best recruiters hire for attitude and ambition over merely skills.
James breaks down the keys to identifying your perfect candidate persona and improving the employee experience. With regards to building an employer brand, he discusses the art of putting together your unique Employer Value Proposition (EVP), the most important aspects about your brand that you need to highlight, and why it’s important to “localize” the company culture to your ideal recruit.
What You’ll Learn in This Episode:
● [01:54] What is employer branding and what is its purpose?
● [05:41] Identifying your perfect candidate persona
● [08:01] Improving the current experience of your employees
● [14:41] Beyond Glassdoor
● [16:58] How to better describe the employer experience online
● [21:16] The aspect of the employer brand you need to highlight
● [30:06] Localizing your employer brand
● [33:44] What makes a “good candidate experience”?
Key quotes:
● “Individuals have a perception of what it must be like to work there. That perception comes from touchpoints of experiences.”
● “The purpose of employer branding is to create desire among the target audience: the people you’re trying to hire.”
● “Offering a white glove candidate experience works wonders in certain situations, but it’s not the end-all, be-all. A good candidate experience reflects the culture—the experience of working there.”
Connect with Marcus https://www.linkedin.com/in/marcusedwardes/
James Parker: Storytelling, Systems, and Strategy - Building a World-Class TA Function
Maury Hanigan: How Video Can Boost Candidate Quality & Response Rates!
Aurora Kitko: From Teacher to Recruiter; Seeing the Industry Through Fresh Eyes
Chris Ciulla: Hiring for Core Values and Competencies, Before Skills and Experience!
Gabi Preston-Phypers: Falling in Love With Boolean Will Completely Change The Way You Source!
Justin Dixon: Starting an Agency from Scratch - Right Before Covid!
Jonathan Langley: Technology is Great, But Focus on the Fundamentals!
Robyn Thornton: On Culture, Candidate Experience & Sourcing Outside LinkedIn
Matt Heard: Recruiting With Purpose in Mind and Storytelling From the Heart
Adam Gordon: How Recruitment Marketing Automation Helps Recruiters Succeed!
Marcus Edwardes: How To Become a Trusted Advisor & Build an Army of Advocates in Your Niche
Tricia Bailey: Agency to Inhouse & Building Successful Recruiting Teams
Tara Kochis: Leading a Successful (Remote First) Recruiting Org. of 96 People
Marcus Edwardes: The #1 Way to Help Your Client Succeed.
Special Episode: The Music and the Musings of Head of Talent, Eryn McHugh
Ashley Pereira: Don't Delay - Start Your Content Journey to Success Today!
Michael Boitnott: Start Building Your Online Brand Today!
Brent Orsuga: The Niche Recruiter's Blueprint to Dominate Your Market
Louise Archer: Why Moving from Contingency to Retained is Such a Game-changer.
Steven Rothberg: On Branding, Compensation Talk and Job Advertising
Create your
podcast in
minutes
It is Free
Reaching your Goals
Chief Change Officer
The Ken Coleman Show
What It’s Like To Be...
The Cardone Zone