In this episode, Marcus Edwardes speaks with James Ellis, Principal at Chicago-based Employer Brand Labs. He’s an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade.
James wrote Talent Chooses You: Hire Better with Employer Branding. The book has been called “the Bible of employer branding”. He also manages the number one employer brand newsletter in the world, Employer Brand Headlines, which helps companies globally establish their brands and develop their ability to hire talent.
Listen in as James explains how to use employer branding to create the desire to be a part of the company among your ideal recruits, and why the best recruiters hire for attitude and ambition over merely skills.
James breaks down the keys to identifying your perfect candidate persona and improving the employee experience. With regards to building an employer brand, he discusses the art of putting together your unique Employer Value Proposition (EVP), the most important aspects about your brand that you need to highlight, and why it’s important to “localize” the company culture to your ideal recruit.
What You’ll Learn in This Episode:
● [01:54] What is employer branding and what is its purpose?
● [05:41] Identifying your perfect candidate persona
● [08:01] Improving the current experience of your employees
● [14:41] Beyond Glassdoor
● [16:58] How to better describe the employer experience online
● [21:16] The aspect of the employer brand you need to highlight
● [30:06] Localizing your employer brand
● [33:44] What makes a “good candidate experience”?
Key quotes:
● “Individuals have a perception of what it must be like to work there. That perception comes from touchpoints of experiences.”
● “The purpose of employer branding is to create desire among the target audience: the people you’re trying to hire.”
● “Offering a white glove candidate experience works wonders in certain situations, but it’s not the end-all, be-all. A good candidate experience reflects the culture—the experience of working there.”
Marcus Edwardes: The Winning Mindset for Recruiters
Patrick Sirmeyer: Success in Recruiting - From Order Taker to True Consultant
Andrew Lewis: It's a Very Interesting Time to Be a Recruiter!
Vanessa Raath: Leveraging AI to Become a Better Recruiter
Joel Lalgee: How to Go Beyond Cold Outreach and Build Your Brand
Chris Allaire: It's The Tough Times That Define You as a Recruiter
Scott Whiteford: Identifying and Developing Talent the Steph Curry Way!
Julie Coucoules: Ten Great Movies Recruiters Need to See!
Adam Conrad: How Great Recruiters Deliver the Best Candidate Experience
Khang Nguyen: The Difference Between Communicating and Connecting in Recruiting.
Ryan Musselman: Why Recruiters Need to Create and Share Content on LinkedIn
Marcus Edwardes: The Biggest Missed Opportunity in Recruiting & How to Resolve!
Brian Fink: Why Psychological Safety at Work is So Important
Marcus Edwardes: Why Tenure is Overrated as a Measure of Loyalty
Hannah Jane: Structured Intake and Interview Strategies for The Win!
Jared Watts: How Sports Psychology Can Transform Your Success as a Recruiter
Robin Choy: Sourcing Strategy and ChatGPT Use Cases for Recruiters.
Marcus Edwardes: Why You Might Consider a Move Back to Agency Recruitment
Vanessa Raath: Sourcing Secrets, Better Boolean and Chat GPT Has Arrived!
Maddie Loomis: What Does It Take To Start an Agency Today?
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