Susan Lindner is an innovation storyteller and the Founder & CEO of Emerging Media, an award-winning PR, marketing, and branding agency. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutchebank, and Capital One, and at global conferences, consulates, and trade organizations about strategic storytelling: mastering the message and the media for maximum impact.
In this episode of the Product Science Podcast, we talk about how to apply concepts of strategic storytelling to your product and get your message out there.
Read the show notes to learn more.
The David Bland Hypothesis: Assumption Mapping Before Testing Business Ideas Facilitates Better Product Decisions
The Dan Mason Hypothesis: Great Product Leaders Focus on Moving the Ball Forward
The Ben Foster Hypothesis: High-Growth Product Leaders Set a Clear Vision and Push Authority Down to the Teams
The Susan Goebel Hypothesis: Bringing Structure to Startup Chaos Helps Teams Develop Breakthrough Growth
The John Cutler Hypothesis: Great Product Leaders Foster an Environment Where the Best Decisions Can Happen
The Babur Habib Hypothesis: Rapid Iterations Drive the Slow Growth That Overcomes Inertia
The Kate Rutter Hypothesis: Things Can Seem Simple and Still Be Very Hard
The Jeff Gothelf Hypothesis: Driving Business Agility Requires Humility, Curiosity, and Psychological Safety
The Connie Kwan Hypothesis: Great Product Managers Influence with Storytelling
The Thor Ernstsson Hypothesis: Great Companies Make Decisions by Evidence Instead of Job Titles
The Janna Bastow Hypothesis: True Product Companies Step Back, Focus, Measure, and Iterate
The 2nd Nir Eyal Hypothesis: When We Understand our Triggers and Plan Our Time, We Can Become Indistractible
The Tim O'Reilly Hypothesis: Build a Market by Building an Ecosystem
Season 1 Highlights: The Product Science Principles in Practice
The Nir Eyal Hypothesis: Products That Create Desirable Habits Win the Long Game
The Hope Gurion Hypothesis: Fearless Product Leaders Build Alignment Around Clear Goals and Evidence-Based Decisions
The Josh Seiden Hypothesis: Driving Outcomes Over Output Requires Understanding Customer Behavior
The Chris Butler Hypothesis: Adversarial Product Management Gets to the Core of What Really Matters Using Contrarian Thinking
The Catherine Ulrich Hypothesis: High-Growth Product Leaders Stay Curious and Dive Into Their Fears
The Saeed Khan Hypothesis: Understanding the State of Your Product, Your Processes, and Your People Sets the Foundation for High-Growth Products
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