In a world that can get far too complicated, there’s nothing quite like simple wisdom handed down. With all that’s new in business, there are also core principles that were true in the past, are still true today, and will likely be true tomorrow. That’s what we’re exploring today with my guest, Bryan Eisenberg: tried and true core business principles. In our conversation, we discuss how to be a “Rice and Beans Millionaire” – how to stop complicating everything and go back to business basics. Whether you are just starting out in your self-employed life, or have been in the business for years, the timelessness of these core principles will always be relevant in today's rapidly changing world.
Bryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, including Google, Overstock, and Disney. They are the co-authors of bestselling books "Call to Action," "Waiting for Your Cat to Bark?," "Always Be Testing," "Buyer Legends," and "Be Like Amazon: Even a Lemonade Stand Can Do It." Bryan and Jeffrey are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com.
Bryan Eisenberg, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
843: Coaching Break – #1 Blind Spot in Your Business
842: Luke Iorio – Are You Happy But Wonder If You Can Be Happier?
841: Coaching Break – Are Your Goals Creating Anxiety?
840: Azrya and Benjamin Bequer – Discovering Everything You Didn’t Know You Wanted
839: Susan M. Barber – Secrets to Becoming More Visible
838: Coaching Break – Dealing with Self-Doubt
837: Wendy Batten – Celebrating the Small Shop Owner
836: Vincent Pugliese – How Building Connection Can Build True Wealth
835: Coaching Break – 3 Steps To Make Your Success Inevitable
834: Dr. Ruth Gotian – Discover the Success Factor
833: Coaching Break – The High-Achiever X-Factor
832: Miriam Schulman – Turn Your Creative Ideas into Income
831: Coaching Break – Why You're Working Harder Than You Need To
830: Joshua Greene – Maintaining Community When Self-Employed
829: Drew Plotkin – Be Comfortable in Your Self-Employed Skin
828: Coaching Break – The Period Post-Pandemic (or Any Other Big Change)
827: Jon Picoult – Customer Experience vs. Customer Memory
826: Coaching Break – Breaking Through Periods of Resistance
825: Matt McWilliams – Turning Your Passions into Profits When Self-Employed
824: Paul Mills, Ph.D. – The Spiritual Side of Self-Employed
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show