To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!
Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!
Key Takeaways:
0:00 Introduction
1:03 About Christianne & Backpacking Bananas
3:06 How Backpacking Bananas was created
6:57 What’s the difference between a content creator and influencer?
11:00 How to find the right content creators and influencers for your brand
15:25 The do’s and dont’s when approaching content creators
19:14 How to create authentic partnerships
26:53 The importance of brand reputation
27:34 The process of working with a content creator
33:24 How to adapt when obstacles occur
37:38 The future for Backpacking Bananas
Christianne’s channel: https://www.youtube.com/@BackpackingBananas
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital/
Live Commerce - The New Channel You Can't Ignore
How to Maximise Your Conversions Rates This Black Friday!
The Importance Of Delivering A Powerful Subscriber Experience
Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?
HUGE MILESTONE - Episode 101 With An Exclusive 101 Of Our Most Popular Episodes With Nick!
How To Create Your Own Jewellery Brand With Gildform!
Lightning Episode: Scaling a business from $5k to $12 million!
How To Ensure Your Business Strives In A Cookieless World!
Augmented Reality in retail. The benefits, the consumer reactions and much more!
Make Your First Million on Shopify - Top Tips To Get There Quickly!
Keep Customers Happy & Engaged With Great Inventory Management
Ep5: Building & Scaling a Mission-driven Brand with Bite!
EP 4: The Past, Present And Future of Subscriptions with Recharge
EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store
EP 2: Building a 7 Figure $ Shopify Store - The Story of How Bumpin Blends Made It Happen!
EP 1: Build Recurring Shopify Revenue With Subscriptions - Featuring Recharge
Ways You Can Improve Your Customer Service with Gorgias
How To Improve Your Conversion Rates with SMS Marketing
Segmenting Your Data To Increase Revenue From All Channels
How to Improve Your Content & Boost SEO Rankings!
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show