Today's episode is one for the books! Host Dorothy Collier moderates Pro Panel: Market Booths, hosted by Creative Works & Tuesdays Together. Panelists Sarah Baumann of Signet Sealed, Josh Samuels of EllaJude, Samilia Colar ofTextyle, & Mary Claire White of Falling into Place share their wealth of knowledge on the nitty gritty of craft festivals and what it takes from A to Z. They discuss application tips and tricks when trying to get into juried shows, on why applying early to shows matters, how to prepare your product before the show and how to display it within your booth once at the art fair, how to sell to customers and so much more!
$15 e-book on how to sell at shows
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On Today's Show:
(5:00) Dan with Creative Works, Conference in October
(10:00) Introductions, how many shows the panel does a year, and first mishaps
(22:00) Application process and finding shows
(26:00) Zapplication
(28:00) Sourcebook
(32:00) How do you prepare your products for a show?
(38:00) packaging, giveaways, and pricing
(41:00) What's in your show bag?
(43:00) What goes into building your booth?
(51:00) Falling Into Place Displays
(55:00) Booth signage and booth placement
(1:05:00) Why "I'll be back..." is a lie
(1:06:00) What is your sales approach when people come into your booth?
(1:14:00) show specials
(1:18:00) e-book on how to sell at shows
(1:18:00) Renegade Pinterest board
(1:19:00) show insurance, collecting sales tax
(1:27:00) Southern Artist Facebook group
(1:30:00) "Spilling out" of your booth
(1:32:00) taking payment on the phone vs. ipad
(1:35:00) setting up inventory in Square
(1:36:00) sources for packaging - ULine, Clear Bags, Nashville Wraps, Bags Unlimited, Planet Packaging in Memphis, Papermark
(1:38:00) price points that sell, your prices in regards to wholesale, undercutting your competition
(1:42:00) Have you ever run into theft?
(1:44:00) Bringing animals to festivals
(1:47:00) brand identity
(1:51:00) Where do you sit in the booth?
(1:54:00) network issues when taking credit cards
(1:56:00) how much product do you put out?
(1:58:00) admission ticket to get in to shows vs. free to general public shows
041 - Shanna Skidmore on Building a "Non Business" Business Strategy, Creating Sales Goals, & Going on Money Dates
040 - Hope Taylor, Photographer, on Investing in Industry Workshops & Conferences, Batching To Do Lists, & Outsourcing Tasks
039 - Katie Salmon of Katie Does Marketing on Promotional Calendars & Planning Better Instagram Posts in Less Time
038 - Emily Kerr-Finell of Wholesale in a Box on How to Approach Retailers and Find Shops that Fit Your Product
037 - Carrie Schmitt, Fine Artist, on Awakening Your Creative Spirit & Honoring Signs for Your Future Self
S2 Ep 36 - Dorothy Shain, Fine Artist, on Fostering Connections to Create Dream Collaborations & Building a Bucket List for Your Career
035 - Cindy Hohman of Art Marketing Project on Authenticity in Marketing & Visioning Your Future
Episode 34 - Evelyn Henson, Illustrator, on Building a Brand, Dropshipping Products Online & Learning From Mistakes
033 - Maggie Covert LeBlanc of Walking Man Studios on Finding a Niche Subject Matter, and Working Through Grief with Art
032 - Taylor Lee, Abstract Painter, on Destigmatizing Mental Illness Through Art
031 - Molly Hatch on Growing Her Brand While Licensing Her Work
030 - Dorothy's 2017 Reflections on Making What You Want to Make, Being Your Own Boss, & Daily Journals on InstaStories
029 - Maria Brophy, Art Business Consultant on Programing Your Mind with Prosperous Thoughts to Create Your Future, Discussing Money, & Running Your Art Business Like a Business
028 - Carolyn Keating of Wholesale for Creatives on Wholesale Pricing, Working with Rep Groups, and Learning How Many Products You Need to Start a Wholesale Line
Episode 27 - Anna Vergos Blair and Katherine Vergos Riederer of The Art Project on Building a Favorite Community Spot for Children, Planning Crafts for Kids, & Working with Family
026 - Beth Winterburn, Fine Artist on Releasing Art Collections Online, Pricing Her Work, and Selling Work from Craft Fairs to Restaurants and Anthropologie
025 - Jessica & Clifford Huizenga of The Confetti Bar on Styling Photos & Scheduling Instagram with Planoly, SEO and Ranking High in Google, & Working with Your Spouse
Episode 24 - Deanna Hamsley on Selling Artwork Through Facebook Advertising, Getting Started By Hosting Workshops, & Tips for Connecting with Customers at Art Shows
Episode 23 - Kristin Vermilya on How to Create Product & Brand Photography, Her Podcast How to Fail!, & Tips on Blogging
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