How do you create an online course that sells in the current environment?
The truth is that times have changed, and what worked even just a few years ago no longer does.
The online course market is maturing, and with the growth many are starting to wonder:
"Are people still buying online courses?"
Here's my two cents:
Yes they absolutely are, but it’s uneven at the moment.
Some people are killing it and some are finding it tough.
If you're wondering how you can create an online course that sells right now, here are seven thing to keep in mind.
1. Cultivate Trust and Authority
2. Contracts Create Friction
3. Creating an Online Course That Sells Requires Transparency
4. New Offers Require Time in the Market
5. Positioning is Everything
6. Risk Reversal is Extra Helpful
7. Trust and an Irresistible Offer Are King and Queen Right Now
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