The BookSmarts Podcast, with Joshua Tallent
Arts:Books
In our last episode for 2021, we are joined by Scott Miller, Former CMO and EVP of Business Development at the FranklinCovey Company, and now their senior advisor on thought leadership and publishing strategy. In addition to running the publishing program at FranklinCovey, Scott is a best-selling author in his own right, as well as the host of the "On Leadership" podcast (https://resources.franklincovey.com/on-leadership-with-scott-miller), which has between 6 and 7 million listeners every week.
Scott talks with me about the publishing process at FranklinCovey, including how authors are chosen, how book topics are refined, and the general development schedule for new titles. He discusses the company's focus on social media platforms, and some of the strategies they engage when launching a new title. The topic of backlist sales comes up (it seems to be a pretty common topic on the podcast!), and Scott discusses how aggressive his team is about selling subrights, continuing the marketing of other titles, and connecting to businesses for B2B sales.
Scott's latest book, Master Mentors: 30 Transformative Insights from Our Greatest Minds (https://www.franklincovey.com/master-mentors/), is a great read, with engaging thoughts and insights condensed from interviews with some of his podcast guests. I was able to listen to the audiobook over the last few weeks, and found the content to be quite inspiring. Please take a look!
The Magic Number: https://bardpress.com/the-magic-number/ [The first episode in January will actually be an interview of Todd Sattersten on this topic!]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 22: George Slowik, Jr. on the 150th Anniversary of Publishers Weekly
Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more
Episode 20: Todd Sattersten on The Magic Number
Episode 18: Robin Whitten on Audiobook Demographics and Quality
Episode 17: Fran Toolan on Cybersecurity
Episode 16: Nick Espinosa on Cybersecurity
Episode 15: Updates on Keywords and Reviews
Episode 14: Mary McAveney on Book Discovery
Episode 13: Alessandra Torre on Indie Author Strategies that Publishers Can Use
Episode 12: Michael Cader on Challenges and Opportunities in Publishing
Episode 11: Recent Kindle Changes: A+ Pages and the Death of the MOBI Format
Episode 10: The Need for Standards
Episode 9: Erik Nelson on Branding and Marketing
Episode 8: Everything You Wanted to Know About Keywords
Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
Episode 6: Clay Tablets and Metadata Overwriting
Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery
Episode 3: Guy LeCharles Gonzalez on Being Data-Informed
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