Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals.
In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: Prices prime perception, prices drive profit, and pricing is strategic.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode394.
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391: Reflecting on 2023
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388: Trustworthy Marketing with Melanie Deziel
387: Measuring Marketing with Greg Stuart
386: What Is Capacity?
385: Awakening Organizational Culture with Catherine Bell
384: Successful Decision-Making with Jack Flaherty
383: Learning Styles and Learner Preferences
382: Design Learning for Behavior Change with Julie Dirksen
381: Tripling Learning Effectiveness with Brian McGowan
380: Do This Not That for Learning Businesses
379: Learner Surveys and Learning Effectiveness with Will Thalheimer
378: Evidence-Based Learning with Jane Bozarth
377: Practicing What We Preach
376: Talking Learning, Leadership, and Results with AMA’s Manny Avramidis
375: Social Learning with Nellie Wartoft
374: Reintroducing Leading Learning
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