Love Selling Hate Sales Podcast
Business:Marketing
IT’S THE NEW AGE FOR SDRs
Joshua discusses the few potential strategies for leveraging the SDR team in your organization with demandDrive Director of Marketing AJ Alonzo in this episode of the Love Selling Hate Sales podcast. The SDR job is difficult, but because it has historically been predicated on volume, it is frequently seen as being at the bottom of the totem pole. However, it doesn’t have to be that way anymore. If given further training and chances, your SDRs can also help you test hypotheses and gather vital customer intelligence that even marketing and research may not surface.
HIGHLIGHTS:
AJ: UNDERSTAND WHY YOU’RE REACHING OUT
“You have to understand why you're reaching out to somebody. There's an inherent eyeball test that you can do when you look at someone's title, the company that they work at, some basic information about that organization to really understand and piece together why would this person want to talk to me, what value can I bring them.”
AJ: EXPECTATION VS. REALITY
“You expect someone, the most junior, inexperienced individual at your company to just take a hundred percent of the subject-matter expertise and customer stories and SDR story one-on-one stuff and in a week just go and hit the phones and be successful. I think it's just unrealistic to expect that at this point.”
Learn more about AJ and his work in the links below:
About Josh Wagner:
Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way.
To learn more about Josh and his work, follow the links below:
SE7EN: The 7 Steps of Building a Pipeline for Life
KNOCK THE SPAM OFF: Sales Engagement and Beyond with Ollie Whitfield
TAKE THE WHEEL: Achieving Control Of Your Sales Career with Mike O'Kelly
TO THE RIGHT: The Search for the Right-Fit Sales Motion with Bryan Whittington
ROCKY ROAD: The Highs & Lows Of Building An Enterprise Sales Organization with Amanda Georgoff
NEW BEGINNINGS: First 30 Days As A First Time Start Up CRO
LOVE SELLING HATE SALES HIGHLIGHTS 4
Software As A Service: Is Product-Led Growth the Key? with Esben Friis-Jensen
LOVE SELLING HATE SALES HIGHLIGHTS 3
INTERNALIZED: How to Create a Sales Culture That Relies on Internal Motivation
LOVE SELLING HATE SALES HIGHLIGHTS 2
PRO SALES ATHLETE: Practicing Like A Pro Athlete In Sales with Jordana Zeldin
LOVE SELLING HATE SALES HIGHLIGHTS 1
ACHIEVEMENT UNLOCKED: Coaching As The Key to Unlocking Sales Potential
VALUABLE: The Focus On Providing Value To Buyers With Andy Paul
Manage Your Book of Business Like A Pro with Jamie Kirmess
How To Negotiate Deals Like a Ninja with Mark Raffan
3 Ways To Encourage A Prospect To Engage In Your Sales Process
Experience As A Differentiator in Sales, Part 2
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