On good days, Seth Godin thinks about all the progress we’re making on climate change. On bad days, he thinks about the problem of racing bibs. Though pieces of paper safety-pinned to runners’ chests seem obviously outdated, the bibs persist, highlighting how difficult it can be to change a culture for the better. And yet Seth also persists to improve the culture around marketing and work, giving hundreds of talks, writing daily blog posts, and publishing 21 best-sellers. His latest, The Song of Significance, explains why workplace culture has gotten so bad and what leaders can do to make it better.
Seth joined Tyler to discuss why direct marketing works at all, the marketing success of Trader Joe’s vs Whole Foods, why you can’t reverse engineer Taylor Swift’s success, how Seth would fix baseball, the brilliant marketing in ChatGPT’s design, the most underrated American visual artist, the problem with online education, approaching public talks as a team process, what makes him a good cook, his updated advice for aspiring young authors, how growing up in Buffalo shaped him, what he’ll work on next, and more.
Read a full transcript enhanced with helpful links, or watch the full video.
Recorded May 23rd, 2023
Other ways to connect
Jacob Mikanowski on Eastern Europe
Re-release: Claudia Goldin on the Economics of Inequality
Ada Palmer on Viking Metaphysics, Contingent Moments, and Censorship
Lazarus Lake on Endurance, Uncertainty, and Reaching One’s Potential
Jerusalem Demsas on The Dispossessed, Gulliver's Travels, and Of Boys and Men
Vishy Anand on Staying in the Game
Celebrating Marginal Revolution's 20th Anniversary
Paul Graham on Ambition, Art, and Evaluating Talent
Noam Dworman on Stand-Up Comedy and Staying Open-Minded
David Bentley Hart on Reason, Faith, and Diversity in Religious Thought
Reid Hoffman on the Possibilities of AI
Noam Chomsky on Language, Left Libertarianism, and Progress
Peter Singer on Utilitarianism, Influence, and Controversial Ideas
Simon Johnson on Banking, Technology, and Prosperity
Kevin Kelly on Advice, Travel, and Tech
Anna Keay on Historic Architecture, Monarchy, and 17th Century Britain
Jessica Wade on Chiral Materials, Open Knowledge, and Representation in STEM
Jonathan GPT Swift on Jonathan Swift
Tom Holland on History, Christianity, and the Value of the Countryside
Create your
podcast in
minutes
It is Free
Navigating Life After 40
Teaching Learning Leading K-12
Regenerative Skills
The Jordan B. Peterson Podcast
The Mel Robbins Podcast