What if the common business advice about how to grow your business is not meant for you?
What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?
If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.
It is because how you've been taught to market doesn't work for an expert like you.
So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work so the people who need to hire you, know you exist.
In this episode:
Learn more about Michelle Mazur & The Expert Up Club:
Resources:
Show, Don’t Tell: Building Trust in Your Marketing
Stop “Should’ing” Yourself with Amanda McKinney
The Do Less But Better Marketing Strategy
Five Reasons Why Marketing Bites (And What To Do About It)
[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
Doing Business Differently? Be an Expert Amongst the Experts
[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
Why Marketing Courses Fail Your Business (and What to do Instead)
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
[MMSL] What to Do When Your Audience Isn't Growing
The Proving Energy Trap: How to Communicate Your Expertise Effectively
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business
Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
[Rebroadcast] Are You the Overlooked Expert?
Are You Being Overlooked Because Of Your Marketing?
How to Stand Out With Your Podcast in 2023 with Jeremy Enns
[Rebroadcast] The Only Remaining Way to Stand Out in Business
How to Use ChatGPT to Stand Out
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