What if the common business advice about how to grow your business is not meant for you?
What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?
If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.
It is because how you've been taught to market doesn't work for an expert like you.
So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work so the people who need to hire you, know you exist.
In this episode:
Learn more about Michelle Mazur & The Expert Up Club:
Resources:
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Are You Communicating or Playing the Game of Communication?
Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt
What Does Your Business Get Out of Your Social Media Time?
Demystifying Marketing : Behind The Scenes of My Marketing Strategy
Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren
Why Is It So Hard to Know If Your Messaging Is Working?
Messaging: What Is It and How Do You Know If It's Working
Exploring the Messy Middle of Building an Audience and a Business
Who Has Bigger Stages and Why
Advocating for Your Work in a Competitive Industry with Dave Noll
Building an Argument: How to Get Past the Manipulation Tactics
The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy
A Question Every Business Owner Should Ask
The 3 Essential Foundations for Creating Demand for Your Business
The Five Reasons You Want Your Business to be In-Demand
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