Grab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes.
With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substantial growth in attendance and engagement.
Here’s what you’ll hear about in this conversation:
1) How integrating AI and predictive analytics can transform event engagement and operational efficiency
2) The key metrics organizers should track to measure ROI, including pipeline influence and attendee engagement
3) How to create “wow” moments through thoughtful venue choices, personalized interactions, and technology like the Klik SmartBadge™
For the full transcript, resources mentioned in the episode, and more, please visit https://www.bizzabo.com/podcast/angela-sadighian-AI-event-tech-smart-badges.
Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events
Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors
Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events
Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing
Lauren Lawson, The National Audubon Society: What Corporate Event Organizers Can Learn from Nonprofits, and Birds
Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events
Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry
Sara Gorlick, Rakuten: ROI and Leading with Resiliency
Nani Shaffer, Demandbase: The Power of Events in ABM
Heather Odendaal, WNORTH: From Grassroots to a Global Brand
Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning
Erin Flannery, Lattice: Kickstarting an Event Program
Chris Duke, Rubrik: Empathy in Events
Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, and Bread
Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership
Andréa Long, Twilio: Driving Diversity and Inclusion Through Events
Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)
Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain
David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events
Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast