“I don't know if I'm expert enough.”
“Oh, really?”
As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results.
Yes, you're definitely expert enough, but I understand why people feel like they aren’t.
Why you doubt your expertise and think that you're not expert enough. And some people think they're not expert enough to even listen to this podcast.
Well, it may be a good old-fashioned imposter complex getting in the way. It might also be a fundamental misunderstanding about expertise.
So let's unpack that and talk about how to know if you're expert enough. And spoiler alert, if you're thinking that you're more than expert enough.
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Full show notes and transcript are here.
Love at First Search with Meg Casebolt
Authority: How to Claim It
Put Success in Your Way with Rob Hatch
What is Bro Marketing & How Do You Divest From It in Your Business?
Commitments Over Goals with Tara McMullin
10 Marketing Messages That Need to Drown in the Sea of Sameness in 2021
What Does Your Business Need?
The Rise of Ethical Marketing in 2021 (And What it Means For Your Business)
Lead Your Profit with Caryn Gillen
Explaining What You Do When You're an Expert Who is Too Close to Their Work
Discovering Your One Core Brand Message When You're a Multi-Passionate Entrepreneur
Best Books of 2020 for Growing Your Business & Clarifying Your Message
Translating Data into Confidence with Rita Barry
4 Questions Every Business Owner Needs to Answer to Make More Sales
5 Rebel Truths About Crafting The Message You Want to Be Known For
What the Hell is Messaging & Why Does Your Business Need It?
Scaling Empathy with Kira Hug
Escaping the Bermuda Triangle of Marketing for Your Thought Leader Business
Finding Joy in Marketing and Life with Shannon Hernandez
Is Bro Marketing Lurking in Your Business?
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