“I don't know if I'm expert enough.”
“Oh, really?”
As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results.
Yes, you're definitely expert enough, but I understand why people feel like they aren’t.
Why you doubt your expertise and think that you're not expert enough. And some people think they're not expert enough to even listen to this podcast.
Well, it may be a good old-fashioned imposter complex getting in the way. It might also be a fundamental misunderstanding about expertise.
So let's unpack that and talk about how to know if you're expert enough. And spoiler alert, if you're thinking that you're more than expert enough.
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Full show notes and transcript are here.
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Are You Communicating or Playing the Game of Communication?
Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt
What Does Your Business Get Out of Your Social Media Time?
Demystifying Marketing : Behind The Scenes of My Marketing Strategy
Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren
Why Is It So Hard to Know If Your Messaging Is Working?
Messaging: What Is It and How Do You Know If It's Working
Exploring the Messy Middle of Building an Audience and a Business
Who Has Bigger Stages and Why
Advocating for Your Work in a Competitive Industry with Dave Noll
Building an Argument: How to Get Past the Manipulation Tactics
The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy
A Question Every Business Owner Should Ask
The 3 Essential Foundations for Creating Demand for Your Business
The Five Reasons You Want Your Business to be In-Demand
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored