Referrals tend to have high conversion rates and lower costs, but often they seem a bit elusive and sometimes random. Is there a better, more consistent way to generate the right type of referrals for your business?
Stacy Brown Randall joins us to discuss ways you can generate referrals without even asking for them, including a five-step outline that can be used to develop a formal referral plan.
For full show notes and links mentioned in this episode, visit http://bmogam.com/betterconversations.
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9 Guiding the social and environmentally conscious investor
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7 Fixed income: the way forward
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4 Telling your story: components to creating a compelling message
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3 Alternative investments: exploring the opportunities
2 Living to 100: helping make your clients' retirement years truly golden
1 Investor archetypes: tailoring your communication to match your clients' personality
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