Learner needs are important—but, in the context of learning businesses, learner wants are just as important. Correctly satisfying these needs and wants requires figuring out what to offer—not by assuming or guessing what’s needed in the market but by following processes and systems that yield the data to prove it.
In this third installment in our seven-part series focused on learning science for learning businesses, we explain why performing market and needs assessments are critical steps in effectively applying learning science. We also discuss the Market Insight Matrix, a tool we created that treats assessment as a process rather than an event.
Full show notes and transcript available at leadinglearning.com/episode274.
We are grateful to our sponsor for this series, SelfStudy.
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SelfStudy is a learning optimization technology company. Grounded in effective learning science and fueled by artificial intelligence and natural language processing, the SelfStudy platform delivers personalized content to anyone who needs to learn either on the go or at their desk. Each user is at the center of their own unique experience, focusing on what they need to learn next.
For organizations, SelfStudy is a complete enterprise solution offering tools to instantly auto-create highly personalized, adaptive learning programs, the ability to fully integrate with your existing LMS or CMS, and the analytics you need to see your members, users, and content in new ways with deeper insights. SelfStudy is your partner for longitudinal assessment, continuing education, professional development, and certification.
Learn more and request a demo to see SelfStudy auto-create questions based on your content at selfstudy.com.
233: Building the Forever Transaction with Robbie Kellman Baxter
232: Generational Shifts and Alternative Credentials with Jim Fong of UPCEA
231: The Re-Trending of Social Learning
230: Learning Design Thinking with Carol Hamilton
229: The eLearning Hype Curve with Andy Hicken of Web Courseworks
228: Virtual Conferences Now
227: Self-Evolved Leadership with David McKeown
226: Effective Marketing and Increased Conversion Rates with Tony Paille of AIIM International
225: The Learning Business
224: Learning and Flow with Jerel Bonner
223: The 60-Year Curriculum with Dr. Chris Dede
222: 2020 Learning Business Trends
221: 10 Years and 10 Non-Obvious Megatrends with Rohit Bhargava
220: Exploring Educational Podcasts with Tara Bryan of TLS Learning
219: Action Mapping and Activity Design with Cathy Moore
218: The Self Directed Learner
217: Leading a Learning Economy with Duncan Cox and Taylor Kendal
216: Working Out Loud with John Stepper
215: 3 Factors That Limit Sales of Education
214: Innovation and Credit for Prior Learning with Louis Soares of ACE
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