JournalList.net is a non-profit membership organization that originated and currently maintains the trust.txt reference document. Trust.txt is a simple page of code with the goal that it would be used worldwide to distinguish legitimate news organizations from non-legitimate ones.
The idea of having a universal code that achieves mass adoption by digital platforms is not a new one. Back as early as 1994, before the internet reached widespread use, a company called Nexor initiated the robots.txt reference document to aid early search engines, like WebCrawler, Lycos and AltaVista, to correctly crawl and index page contents correctly within any Website. Today it is estimated that over 90% of global sites have this file placed within their route directly that anyone can see (https://www.nytimes.com/robots.txt, https://www.cnn.com/robots.txt ).
Just a few years ago, the ads.txt file was created by The Internet Advertising Bureau to allow online buyers to check the validity of the sellers from whom they buy for internet fraud detection.
Now comes Scott Yates, a lifelong journalist and entrepreneur. In the past three years, he has devoted most of his time and energy establishing JournalList.net with a mission to introduce and promote the adoption of a new reference document —Trust.txt. This is a file that news publishers will add to their websites to signal their affiliations with other trusted news organizations.
In this 102nd episode of “E&P Reports,” Publisher Mike Blinder speaks with JournalList.net founder and Executive Director Scott Yates about their mission to have the Trust.txt reference document adopted and utilized by journalistic sites worldwide as a means to establish their authority as a trusted, credible, legitimate news outlet.
81 Lansing City Pulse is All In on Cannabis
80 Handling Content Corrections in a New Way
79 Industry Leaders Offer Their Post-Covid Predictions
78 An Inside Look at Shaw Media
77 How Publishing Good News in Central Arizona is Growing Audience and Revenue
76 Gordon Borrell is (Finally) Bullish on Newspapers
75 Studying the Impact of a Pandemic on Global Journalism
74 Two Old Newspaper Sales Guys Talk Shop
73 Amplify Ohio: Addressing Health Disparities Impacting Black & LGBTQ Communities
72 The Internet Archive: Providing Universal Access to All Knowledge
71 New Jersey Weeklies Go Non-Profit
70 HD Media Taking on Tech Giants' Google & Facebook
69 Checking-In on the Locally Owned Silver City (N.M.) Daily Press
68 Trib Total Media, Proudly Printing 7-Days a Week
67 Local Community Newspaper is Printing Again!
66 Maximizing Media Ad Sales in the New Year
65 Local Media is Winning the COVID Battle for Eyeballs and Credibility
64 Local Newspapers Owned by Local Investors. Meet the Coastside News Group
63 Schneps Media is Rocking New York With Hyperlocal Free Weeklies
62 Managing Via Metrics = Profits for News Media Corporation
Create your
podcast in
minutes
It is Free
Jim & Bill (It‘s Another Day)
HauntingLive
Dr. Paul’s Worldviews
The Ben Shapiro Show
Morning Wire