JournalList.net is a non-profit membership organization that originated and currently maintains the trust.txt reference document. Trust.txt is a simple page of code with the goal that it would be used worldwide to distinguish legitimate news organizations from non-legitimate ones.
The idea of having a universal code that achieves mass adoption by digital platforms is not a new one. Back as early as 1994, before the internet reached widespread use, a company called Nexor initiated the robots.txt reference document to aid early search engines, like WebCrawler, Lycos and AltaVista, to correctly crawl and index page contents correctly within any Website. Today it is estimated that over 90% of global sites have this file placed within their route directly that anyone can see (https://www.nytimes.com/robots.txt, https://www.cnn.com/robots.txt ).
Just a few years ago, the ads.txt file was created by The Internet Advertising Bureau to allow online buyers to check the validity of the sellers from whom they buy for internet fraud detection.
Now comes Scott Yates, a lifelong journalist and entrepreneur. In the past three years, he has devoted most of his time and energy establishing JournalList.net with a mission to introduce and promote the adoption of a new reference document —Trust.txt. This is a file that news publishers will add to their websites to signal their affiliations with other trusted news organizations.
In this 102nd episode of “E&P Reports,” Publisher Mike Blinder speaks with JournalList.net founder and Executive Director Scott Yates about their mission to have the Trust.txt reference document adopted and utilized by journalistic sites worldwide as a means to establish their authority as a trusted, credible, legitimate news outlet.
141 Meet TV star & columnist: Peter Funt. A “Candid” interview.
140 Meet Francesca Chambers, USA Today’s new White House Correspondent
139 Exploring two centuries of “Clash” between presidents and the press
138 The trilingual La Gaceta: News, politics and opinion, all rolled into one.
137 Merger of News Media Alliance (NMA) and The Association of Magazine Media (MPA) is a go!
136 Stewart Bainum’s journey to launch the Baltimore Banner
135 Deep-fake videos make people doubt what they see with their own eyes
134 Latest Borrell study shows OTT on the rise surpassing search in 3-years.
133 ARPA Funding gives 150 Businesses Access to Advertise with the R-J
132 Meet Ben August, the new owner of NYC’s voice of labor, The Chief.
131 This 108-year-old Alaskan newspaper is free for the taking.
130 News vets exit the daily to start a growing nonprofit
129 Florida's public notice reversal. A panel discussion
128 Florida reverses recently approved legislation requiring public notices on local newspapers
127 One-on-one with columnist Rex Huppke, as war breaks out during his 1st week at USA Today
126 Getting to know the Military Veterans in Journalism
125 100-percent sponsored content. Jed Williams & Dave Arkin’s Check Out DFW
124 Why we need and how to achieve diversity, equity and inclusion
123 When a Texas daily folds, a weekly tabloid explodes.
122 News industry advocates appeal to Congress to pass safe-harbor bill
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