Nonprofit Architect Podcast with Brenda McChesney
Business:Non-Profit
You can move people with the power of a story. Your brand will be created and clarified in storytelling. You must learn to tell stories to be successful. Kurian shares the seven essential stories charismatic leaders tell.
Conversation Highlights
{00:37} Introduction of Kurian Tharakan
{02:51} One story Kurian tells
{08:59} Your brand revolves around meaning embedded in storytelling
{11:34} Building off a story and painting a picture of a person
{13:29} A customer is the same thing as a donor
{17:53} How to make sure you are not wasting advertising money
{17:59} Being specific on your channels
{21:27} The key elements of an origin story
{26:36} Getting the headlines
{29:51} You need to spend some money to reach the people you want to reach
{31:20} Kurian tells the story of the mighty winds
{31:23} What is a story about
{37:10} You must be professional
{38:57} Roadblocks you need to avoid
Remarkable Quotes
Kurian: “There're obstacles in the way of obstacles”
Travis: “You can draw the potential donor into the story to understand there's a problem.”
Kurian: “We are storytellers. We need to master storytelling to master communication.”
Kurian: “The whole purpose of communication is response.”
Kurian: “Youth Emergency Shelter. Such a clear brand. Such a clear purpose.”
Kurian: “You can't market to a 25-year-old donor the same way you can market to a 45-year-old.”
Resources
Book: The 7 Essential Stories Charismatic Leaders Tell
https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44
Infographic: https://www.dropbox.com/s/uavv5hi1u8izn1d/The%207%20Essential_Stories%20Infographic.pdf?dl=0
Website: https://strategypeak.com/
LinkedIn: https://www.linkedin.com/in/kuriantharakan/
Twitter: @KurianTharakan
Email: kurian@strategypeak.com
PodMatch Profile: https://podmatch.com/guestdetailpreview/1615425122673x429504082216496200
Bio for Kurian Tharakan
Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm, Strategy Peak Sales & Marketing Advisors, and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.
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