Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click.
From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases.
We'll explore why it's not just about selling but building trust with potential customers and how the first impression your site makes can be the deal-breaker.
Overview
00:00 Entrepreneur call-in show with experts advising.
05:57 LinkedIn for B2B, Facebook for inspiration, Google Ads.
07:24 Embraces marketing, but could live without social media.
11:24 Ensure clear, direct messaging on website landing.
13:21 Focus on customer-centric design, not personal preference.
19:02 Repurposed Irish sheep blog for better traffic.
22:19 Overbooked venue, enjoyed parent's restaurant, shared discovery.
24:12 Assessing strategy effectiveness of client's Facebook group.
29:14 "New leader, marketing strategy, customer engagement, growth."
32:43 Working behind the scenes, adding more content.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
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How Sean Finelli gave Wall Street up for Rome and built his own tour business from scratch. (63)
Tools for Tomorrow's Tour Operator | ARIVAL Orlando 2019
The Science of Designing an Amazing Guest Experience | ARIVAL Orlando 2019
James Blick , Devour Tours and The Joy of Growing Pains | ARIVAL Orlando 2019
Roundtable with Res Tech -FareHarbor, Rezdy, Checkfront and Peek | ARIVAL Orlando 2019
Let's Get Direct about Growth and Distribution | ARIVAL Orlando 2019
From the Champions League to Tour Operator - the Story of Typically Swiss Tours
Arival Orlando - Hotels Want You with Susan DeBottis VP at Marriott
Arival Orlando. Disruption is Universal - Frank Belzer SVP Universal Parks
Starting a Walking Tour Business from scratch with Steve Chapman
Arival Orlando - Ask Me Anything: Airbnb with Riccardo Ulivi
Arival Orlando - A Very Visible Impact - Zakia Moulaoui of Invisible Cities
The Story of Walks with CEO Stephen Oddo (60)
How To Build a Social Enterprise in Tours and Activities with Zakia Moulaoui of Invisible Cities (59)
How Lauren built a Bay Area food tour business in a 'secondary' market
2019 in Review: OTAs, Booking Platforms - with Chris Torres
How Nick Wilson Built a Wicked Wine and now a Weed Tour
What To Ask A Digital Marketing Agency before Hiring Them For Your Tour Business
Arival Review: Alice and Torin from Episode 1 review their second Arival
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