The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices.
Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns.
Rate, Review, & Follow on Apple Podcasts
If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts
Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Steps For Creating The Perfect Recruitment Strategy
Fueling Your Growth With Facebook Groups And Communities
Local Marketing Strategies For Your Small Business
Rolling Out The Red Carpet For Your Employees
Why Partnerships Are The Future Of Marketing
How To Master The Secret Language Of Cues
Optimizing Your Agency For Profitability
Practical Strategies For Starting A Business
The Simple Guide To Podcasting
How To Build Trust, Increase Authority, And Rank High With Google
Grow Your Business By Growing Your People
How Self-Coaching Can Transform Your Life And Career
What It Takes To Build An Influential Personal Brand
Fast Track Your Growth With Mentorcam
Finding Your Fire And Igniting Change
The Human Mind And What Drives Our Decisions
How Operations Can Be Used As A Lever For Compound Growth
How To Survive And Profit From Radical Change
Why Publishing A Book Helps Build Your Credibility
Is It Too Late To Start A Podcast?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth